How to Present Like Steve Jobs
I pulled the following presentation-tip-sheet by Carmine Gallo out of my file drawer from a few years ago as we all think about Steve Jobs and his life accomplishments …
How to Present Like Steve Jobs: 10 Tips for More Effective Presentations by Carmine Gallo
Steve Jobs is a masterful presenter, but he wasn’t always. Presenting is learned, just like typing or any other business skill. What makes Jobs so good? Communications expert Carmine Gallo has a few ideas.
In a recent Webinar sponsored by GoToMeeting Corporate, Gallo shared 10 presentation tips he learned from observing Jobs.
1. Make a plan on paper. Jobs’ presentations are planned out like movies, with story development and climaxes.
2. Set the theme. MacWorld 2008′s theme was, “There’s something in the air” – which built anticipation for the unveiling of the new MacBook Air™, but didn’t give away the surprise.
3. Show enthusiasm! Jobs shows genuine pride and excitement as he discusses Apple achievements, which inspires his audiences.
4. Provide a roadmap. Jobs gives his audiences an agenda to follow to help them remember his main points.
5. Make numbers meaningful. “Enough memory for 6 movies” is more impressive and easier to understand than “X number of gigabytes.”
6. Deliver a Spielberg moment. When Jobs pulls the MacBook Air out of the manila envelope, you know that’s the climax of his talk, because Jobs created such drama around it.
7. Keep slides simple. One bold image and very little text is enough for Jobs, and enough for the audience as well.
8. Sell the benefit (not the features). People care about what they can do, not what the product can do.
9. Rehearse. Jobs’ delivery seems effortless because he practices, out loud, for days before his event.
10. Don’t sweat the small stuff! Panicking just draws attention to a problem. When something goes wrong with a video, Jobs makes a joke and moves on.
I invite you to visit communications expert Carmine Gallo’s website at www.gallocommunications.com
Karen Lang
Founder, Your Brain Pro
Update on Bike 4 the Brain Beneficiaries
The 2011 Bike 4 for the Brain event was able to award five $2,500 grants! The 6th annual charity cycling race, B4B, raised enough money to present five vs. four grants to raise awareness about mental illness in the greater Kansas City area because an anonymous donor matched one of the four $2,500 grant contributions!
A check for $2,500 was awarded to each of the following five organizations by Dr. Ken Sonnenschein, Founder of Bike for the Brain, which is an annual cycling charity event:
1. Suicide Awareness Survivor Support
3. Kids TLC
4. Wyandot Center Homeless Outreach
Congratulations to Dr. Sonnenschein, family and friends, cyclists and volunteers who worked as an amazing team in making the 2011 B4B event a great success in raising awareness about mental illness.
Karen Lang, Your Brain Pro
Coach and Blogger at www.YourBrainPro.com
Bike 4 the Brain
Dr. Ken Sonnenschein, Founder of Bike 4 the Brain in the greater Kansas City area, invites you to join him for the 6th annual B4B race. If you don’t bike you can join the 5K Run for Recovery, a 1 Mile Walk, and/or the Tricycle Challenge Charity Event too. This is a fun way to promote mental health awareness on Labor Day. www.bikeforthebrain.org
Karen Lang, Owner, Your Brain Pro, LLC
Coach and Blogger at www.YourBrainPro.com
Peloton
Peloton, chase, stages, starting line, pro, breakaway, attack, sprint, IBike, leader, teams, pro cyclists, drafting, time trials and cow bells are words that describe my newbie cycling fan experience during Stage 1 & 2 of the USA Pro Cycling Challenge. The analytical, structural, social, and conceptual parts of my brain enjoyed learning all about the cycling world when the cycling pros rode over Cottonwood Pass and dropped down into my hometown of Buena Vista, CO. Come to think of it we use a lot of these words in our everyday business conversations too. Well, maybe not ‘cow bells’.
It was interesting to watch the peloton working together during the race and you wonder how the riders can group themselves together in such a tight group riding up and down a mountain together. The answer is training. This peloton example reminds me of how important training is in the business world too. If you want a good team don’t offer training. If you want to create professional teams within your own organization offer training. It is important to invest in professional training unique to your teams learning challenges and opportunities.
Here are some photos I want to share where the peloton has left behind only the dust, views, elk and hikers at the beautiful Cottonwood Pass in Colorado.
Karen Lang
USA Pro Cycling Challenge Stage 2
Congratulations to American George Hinkcapie of BMC Racing Team for winning the USA Pro Cycling Challenge Stage 2 in Aspen, Colorado.
Our sympathy, from the Social parts of our brains, goes out to the 3 cyclists who were injured during Stage 2 of the USA Pro Cycling Challenge due to a crash. Our thoughts and prayers go out to Daniele Callegarin (Italy) with Team Type 1, Andrew Randell (Canada) with Team Spiderteck and Sergio Hernandez (USA) with Team Jelly Belly. This crash was very sad news and it put a shadow over the race for the rest of the day as so many people were concerned for the overall health of these 3 professional cyclists. We know these pros were provided the best medical care possible.
The pro cyclists who made it through the crash travelled over Cottonwood Pass, through my hometown of Buena Vista, CO, pedalled over Indpendence Pass and then dropped down into Aspen, CO to finish the race. Stage 2 of the race has been nicknamed “The Queen’s Stage”.
Buena Vista is a small town of 3,000 people who turned out to cheer for the riders as they passed through town, but our town photos were unfortuately cut on the editing floor of Versus telecast, so here are some pictures for your viewing as the pro cyclists flew past my camera…
It was an exciting day to have these professional cyclists travel through our town and we look forward to them coming back to Buena Vista for the 2nd USA Pro Cycling Challenge.
A big thank you to my fellow Buena Vista Chamber of Commerce members for all the work they did to make this national biking event happen in our small town.
Karen Lang
USA Pro Cycling Challenge Stage 1
Stage 1 Starting Line from Salida, Colorado
There they go.
Carin Mari & Pony Express sang the National Anthem at the start of Stage 1
Mt. Antero and Mt. Princeton look like the original mountains posted as the grey mountain backdrop of the USA Pro Cycling Challenge website at www.USAProCyclingChallenge.com These beautiful mountains are located between Buena Vista and Salida, Colorado on Hwy 285.
Traveling with your brain in mind is a blog sharing information about the brain with regards to how people prefer to think and behave using everyday life experiences. For example, the Conceptual part of your brain may enjoy seeing new places and experience the first ever USA Pro Cycling race taking place in the Rocky Mountains of Colorado.
It was great to hear for the first time Country Music Star Carin Mari & Pony Express sing the National Anthem from the starting line in Salida, Colorado! The Social part of my brain enjoyed having an opportunity to take Carin’s picture during Stage 1 of the race.
Stage 1 photos taken by Karen Lang
